Case study: social media company for artists
Artst.io is a popular platform where artists can showcase their work and earn micropayments for every like.
However, like any social media platform—especially one focused on art—there are risks to the quality of the art, the broader art industry, and the community it builds.
Scenario 1: Traditional approach
As the platform grows, it reduces payments to artists, unable to maintain the same rates at scale.
This frustrates the artists, especially the top ones, who leave for better opportunities. Critics also speak out against the platform.
As more artists leave, the quality of the art declines, and the community slowly fades.
Scenario 2: Regenerative Products approach
What if, when deciding on new features, the business considered the broader impact on the artists and the community?
By understanding what artists value, what drives creativity, and what keeps quality high, the platform could track these factors and test changes carefully via micro-experiments.
Recognizing that keeping top artists is key to long-term success, the company would focus on nurturing the creative community, benefiting both the artists and the platform.
This could have been avoided.
If this resonates with your case and you'd like to explore how we can build preemptively with these risks in mind, feel free to reach out—I’d love to help.
We use cookies to improve your experience and to help us understand how you use our site. Please refer to our cookie notice and privacy statement for more information regarding cookies and other third-party tracking that may be enabled.
Find out more
on the social links below:
© 2024 Regenerative Products
